Next Stop is an urban design conference on the importance of urban transit on cities and citizens. Inspired by The Image of the City, by Kevin Lynch, this conference focuses on the idea of citizens being able to create a mental, unique blueprint of their city with accessible exploration—and therefore, exploring the importance of urban transportation. To add a sense of unique identity, the unifying graphic element throughout the conference is a scan of a palm print—this not only conveys individuality, but it is also an allegorical interpretation of a city blueprint.