Grado is a Brooklyn based audio company that handmakes headphones and cartridges. As a company that has been family run for three generations since 1953, it is deeply rooted in family, quality, and Brooklyn. Such traits make Grado unique from other high-end audio companies. This redesign concept seeks to visually translate those traits to their audience of audio aficionados, and create a deeper bond between the Grado family, the craft, and the consumers.