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Capstone
Branding
Be More

At an alarmingly young age, girls are being forced to think about their bodies in a way they shouldn’t have to–at a time when they should be focused on cultivating their creativity, discovering their passions, and building meaningful relationships. Be More is a campaign to create conversations about this phenomenon, and provide young girls (ages 8–14) the tools to foster confidence, self-love and balanced values. Beyond educating young girls and their families bout the risks of unhealthy obsessions with body image, Be More invites every girl to live her most authentic and happy life.

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